A DIFFRENT KIND OF ADVISORY
The GTM Collective
The GTM Collective is a curated advisory group built for leaders who need more than generic consulting. We combine operator experience, system thinking, and executive credibility to redesign how revenue actually works.
Leaders shaped by real work - across every part of the GTM engine: Executive leadership, Sales, RevOps, Enablement, Marketing, Customer Operations, Product, Finance, Legal, Technology, and Solution Consulting.
A simple operator-led model that moves from insight to execution without getting buried in consulting theater.
Susanne Lee Trosclair
Susanne is a revenue operations leader with 20+ years of experience spanning account management, sales, solution consulting, and sales operations. Her end-to-end perspective allows her to bridge gaps across roles and align teams around what drives performance.
She is recognized for simplifying complexity and designing systems that enable sellers to sell and buyers to buy. With a focus on team coaching and dynamics, she helps organizations strengthen collaboration and operate as more aligned, high-performing teams. She is known for driving results quickly, focusing on what matters most without complicating the process.
At The GTM Collective, Susanne partners with organizations to design and activate revenue engines that align strategy, systems, and teams, eliminating friction, strengthening collaboration, and driving clarity, execution, and scalable growth.
Meet The GTM Collective
Kara Connell, MBA
Kara Connell, MBA
Kara Connell, MBA
Kara is a strategic operator and connector known for aligning people, priorities, and execution. With a background leading commercial strategy and operations for large-scale organizations, including a 500+ person team through IPO, rapid growth, and acquisition, she brings a unique ability to turn complexity into clarity.
As part of The GTM
Kara is a strategic operator and connector known for aligning people, priorities, and execution. With a background leading commercial strategy and operations for large-scale organizations, including a 500+ person team through IPO, rapid growth, and acquisition, she brings a unique ability to turn complexity into clarity.
As part of The GTM Collective, Kara provides fractional Chief of Staff support, partnering with senior leaders to drive alignment, accelerate execution, and connect the dots across teams. She is also the founder of My Perimeno-Posse, a community dedicated to supporting and empowering women through pivotal life and leadership transitions.
Buck Foley
Kara Connell, MBA
Kara Connell, MBA
Buck specializes in marketing strategy, content development, social media, and AI search visibility, helping companies get discovered where modern buying decisions now begin: inside AI-generated answers and trusted digital ecosystems.
Through AI Search Optimization (AEO), content strategy, and authority-driven positioning, he helps brand
Buck specializes in marketing strategy, content development, social media, and AI search visibility, helping companies get discovered where modern buying decisions now begin: inside AI-generated answers and trusted digital ecosystems.
Through AI Search Optimization (AEO), content strategy, and authority-driven positioning, he helps brands show up when prospects research products, services, and credibility signals. His work drives higher-intent traffic, stronger brand trust, and more qualified buyers through owned media, organic marketing, and reduced reliance on paid advertising.
As part of The GTM Collective, Buck helps organizations navigate AI-driven discovery through content strategy, AI search optimization, social media visibility, and broader AI support. His approach combines technical visibility with clear messaging and strategic storytelling to help brands become the authority.
Karen Bowen
Deena Benner
Deena Benner
Karen is an experienced corporate trainer specializing in facilitation, change management, and driving adoption and engagement. She helps individuals and teams navigate change, build alignment, and develop the skills and mindset needed to perform at their best. She is also an expert at helping people craft compelling stories and elevate t
Karen is an experienced corporate trainer specializing in facilitation, change management, and driving adoption and engagement. She helps individuals and teams navigate change, build alignment, and develop the skills and mindset needed to perform at their best. She is also an expert at helping people craft compelling stories and elevate their personal brands to communicate with clarity and impact.
As part of The GTM Collective, she partners with organizations as a hands-on facilitator, mentor, and coach, guiding how teams think, collaborate, and make decisions to drive alignment and action.
Deena Benner
Deena Benner
Deena Benner
Deena is an executive leadership and sales effectiveness coach who helps emerging and experienced leaders elevate their performance and drive meaningful results. With decades of experience, she partners with leaders to clarify priorities, build on their strengths, and create lasting, transformational change.
Her approach combines dialogue
Deena is an executive leadership and sales effectiveness coach who helps emerging and experienced leaders elevate their performance and drive meaningful results. With decades of experience, she partners with leaders to clarify priorities, build on their strengths, and create lasting, transformational change.
Her approach combines dialogue-based discovery, neuroscience, and empathetic coaching to guide leaders in setting goals, navigating challenges, and expanding their impact.
As part of The GTM Collective, Deena provides executive coaching, helping leaders strengthen executive presence, improve decision-making, and build high-performing, feedback-driven cultures. She also supports sales effectiveness by helping leaders and teams build repeatable processes, strengthen communication, and improve overall sales performance.